When I first speak to clients about the many benefits of publishing a regular e-Newsletter, one of the first things they want to talk about is the design. They want to discuss what colours they will use, how many and which images they should include and what design they should implement.
Although these elements are important they are NOWHERE near as important as the actual content/articles you will include!
I call it “Phaffing over design”.
Kim McKee - founder of Kee Marketing.
Kim Is an experienced marketing consultant specialising in assisting companies develop cutting edge websites.
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