I have been involved in the creation of many websites for myself and clients over the past 15 years using a range of web development companies and my experiences have ranged from having my expectations far exceeded through to immense frustration and even being totally ripped off and losing a lot of money.
During this period, I wish I had a check list of key questions to ask so I was better prepared to make informed decisions. I have learned a lot along the way and here I share 15 key questions you absolutely MUST ask any person or company you are considering to engage in building your next website.
When I first speak to clients about the many benefits of publishing a regular e-Newsletter, one of the first things they want to talk about is the design. They want to discuss what colours they will use, how many and which images they should include and what design they should implement.
Although these elements are important they are NOWHERE near as important as the actual content/articles you will include!
I call it “Phaffing over design”.
I am currently part of a challenging, yet fun “30 day blogging challenge”, where a group I am a member of is aiming to write and publish at least three blog posts per week for the month of March.
I am very much enjoying it but it has been harder than I anticipated. Firstly, coming up with new, educational, interesting content is easier said the done, then finding the time to actually write it and publish it is definitely more time consuming than I imagined.
Here we are at the start week three ALREADY and this my sixth blog (half way) of twelve so a tad behind but determined to catch up before then end of the month.
A very quick blog today but an important one for those of us who reply on our websites to promote our products and service and to bring us great things!
A message filtering through the cyber ether has advised that Google will make a major algorithm change on April 21st, where all the websites that are NOT mobile friendly will basically end up last in search results!
Here is a link you can use to check and see if your website is mobile friendly:
Marketing is a lot more than just advertising and branding, it is everything your company does, it is about the whole experience customers have when they deal with your company.
You may not think so but you are marketing when you:
Following on from my previous post “Where do I start?” where we looked at ways to define your product or services “Unique Buying Advantages”, the next step in a simple marketing plan is identifying your target market/audience.
Let’s face it, unless your product is freshly brewed coffee, crunchy cereal, or crispy bacon, it would be rare for anyone to wake up in the morning thinking about your product. Of course your actual product is important and your service is really, REALLY important but if no-one knows about it, it is worthless.
Finding customers and marketing to them is essential to create awareness, enquiries and in-turn sales!
Many clients come to me with a product or service and say, “help, I have no idea where to start with a marketing campaign”. Here’s a few basic tips to get you moving in the right direction.
Besides having a clear goal and know exactly what you are wanting to achieve, ask yourself these questions…..
What is your competitive advantage? eg:
Kim McKee - founder of Kee Marketing.
Kim Is an experienced marketing consultant specialising in assisting companies develop cutting edge websites.
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