According to Sensis, more than 92% of Australians now look for products and services online proving that if you do not have a website you are more than likely missing a lot of business. A properly built and well maintained website offers:
CREDIBILITY - A professional website gives you credibility and gives customers more confidence in your business. Often your site is the first point of contact a customer will have with your business so it is important to have a professional website that reflects your brand and your products and services.
24/7./365 - Your website allows people find you 24 hours a day, each and every day of the year. Your website continues to work for you even when you go home for the day and your business is closed.
INCREASE SALES - A well built website will be one of your companies greatest assets and as it will consistently attract traffic which will increase enquiries and in turn sales!
So where do you start?
The first thing to do is establish the purpose of your website. Some common objectives:
The list is endless and unique to each business. Take the time to build a list of clear objectives then put them in order of priority. This will really help you and your web development company create an effective site tailored to suit your business.
Don’t forget your customers! What do your customers, want, need and like?
When creating your website plan always approach it from your customer’s perspective.
Also consider how your customers like to consume information eg; read, watch, listen etc. Are they tech savvy? Do they prefer face to face contact? Would they prefer to watch 'How To' videos rather than read long winded explanations? Cater to their needs and excite them with as much information, (in the format they prefer), as you can to help guide them through the buying process.
You aim should be to convert a browser into a customer then continue to excite their interests so they become a raving fan of your product or service.
Be very clear of your sites objectives and goals and remember that planning is key in efficiently and effectively building a great website that meets your objectives. Don’t rush this process, get as many stakeholders in your business involved (staff, customers, supplier etc) as possible to ensure a great outcome.
Don't fall into the trap of thinking that everyone thinks like you and is like you. ALWAYS consider your customers, put yourself in their shoes and aim to build a site that engages with them, meets their needs and is EASY for them to take the next steps.
A good web development company will help you through this process to ensure your are delivered a great end results. A good developer with not only build you something that looks good, they will take into account factors such as your target audience, site usability and the users journey, all factors that differentiate a good website from a GREAT website.
if all this sends you into a cold sweat and you are not sure where to start, please contact me, I would love to help you create a website that
Kim McKee - founder of Kee Marketing.
Kim Is an experienced marketing consultant specialising in assisting companies develop cutting edge websites.
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