Online scams are called a few things, spoofing, phishing and hacking to name a few. Whatever guise it is under, it could have serious effects on your business as those caught out, usually have little chance of tracing such behavior.
Spoofing Attack - In the context of network security, a spoofing attack is a situation in which one person or program successfully masquerades as another by falsifying data and thereby gaining an illegitimate advantage.
Email spoofing – The creation of email messages with a forged sender address – something which is simple to do because the core protocols do no authentication. Spam and phishing emails typically use such spoofing to mislead the recipient about the origin of the message.
Phishing – Phishing is the attempt to acquire sensitive information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication.
How easily can it happen?
A client of mine who has a reasonably large business across four states in Australia, with each state having their own general managers and administration managers were Email Spoofed recently.
The administration manager in each state was sent an email from their “general manager’s name eg: Bill Jones”, advising them to urgently transfer $30,550 into xyz account.
The email looked real, the company logo was there, the senders name was the actual name of the general manager in each state, so at first glance there was no cause for alarm or suspicion. However on closer look the “from email address” was not that of the GM and the email was totally bogus.
Luckily one of the administration managers phoned their GM to double check what the transfer was for before wiring the money to the overseas account. It was soon discovered that it was a scam and she alerted the others. Unfortunately, it was too late for one unsuspecting admin manager who was caught out by the scam and had set the funds being wired in motion. As it was to an overseas account there is some delay and luckily the transaction was stopped. This shows just how easily it can happen and how hard it can be detect even for experienced admin personnel.
Phishing is not going away any time soon!
Call it what you wish but this practice is very common and growing by the day. We should all be aware of how the Phishers operate especially those of us who centre our businesses on the internet.
This morning I was sent this video, https://www.brainshark.com/dominion/Phish from a trusted online yacht broker, Yacht World, which I think explains it so well.
Anyone who has an email account or anything at all to do with the internet should watch this to be aware of the shifty and different ways these low-life, Spoofing, Phishers attack.
Learn more and catch the Phish before it catches you!
Be aware, if you know what you are looking for, you have a better chance of detecting it before it causes you or your business any issues!
PS: Please leave a comment or any other scams we need to be aware of in the comment box below, I would love to hear from you.
PPS: Feel free to share this blog with anyone you think may benefit from knowing more about Phishing.
Kim McKee - founder of Kee Marketing.
Kim Is an experienced marketing consultant specialising in assisting companies develop cutting edge websites.
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