Everyone is in Marketing…

Marketing is a lot more than just advertising and branding, it is everything your company does, it is about the whole experience customers have when they deal with your company.
You may not think so but you are marketing when you:

• Respond to a job applicant.
• Send an invoice to a supplier.

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• answer an email enquiry that is irrelevant to your company.
• Interact with sales people trying to sell products or services to your business.
• There are many more examples of activities within your business that many people do not consider as important interactions but they are!

Revise every touch point your customers have with your business to ensure they are receiving consistent and exceptional service whether it be on the phone, email, your website, blog, social media channels and / or in person. No matter what department, if it is an interaction it is SUPER important to get right.

To strengthen your brand and customer retention, ensure your staff are aware of how important EVERY internal and external interaction is no matter what their role in the business!

Kim McKee